Creative Director
Producer / Sound Design / Music Editor
Tony Xu
Sound Design / Music Editor


After successfully composing the much loved Sonic Branding theme for Xiaomi in 2022, Syn is proud to work again with Xiaomi to provide music editing and sound design for the latest Xiaomi 14's campaign. This campaign greeted visitors at the MWC 2024 Event in Barcelona and helped raise awareness of the brand at this international gathering.

The challenge for Syn was to find the right music for this campaign. Syn China producers Chi Zhang and Tony Xu kept up with the latest trends and chose a trendy, contemporary electronic music track. Meticulously going through each track, our production team edited the music to fit the mood and rhythm of the video, giving it pace and flow.

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