Syn China Country Manager, Jenny Jin, is based in Beijing, where she leads the Syn China team, alongside Executive Producer, Zhenzhen Yan.
Drawn to Syn by a love of music and an interest in the breadth of Syn’s creative work, Jenny joined the team in 2017 and has nurtured relationships with clients such as BBDO, Saatchi & Saatchi, Xiaomi, Tencent and more.
A standout project for Jenny was working with China’s famed ‘Rocket Girls’ for Proctor and Gamble, experiencing first hand the impact of a successful song, with a powerful performance, on a brand campaign.
Outside of Syn, she looks to nature - spending the weekends in the mountains - whilst keeping an attentive eye on the future possibilities of technology and its impact on our lives.
