Creative Director / Arranger
Composer / Sound Designer
Jordan Teal
Yumi Tanabe
Music Producer


WOWOW - the name alone conveys a jolt of enthusiasm, which is how we felt working alongside visual partner Command-E on the new Sonic Identity for Japan’s first HD satellite channel. Sonic Branding - sometimes called Sonic Identities, Mnemonics, Jingles, Stings, Sizzles - has been called many names. It captures a brand’s essence in a 3-5 second audio experience that ensures a brand is not only seen, but heard.
Honoring the dynamic visuals created by Command-E, Syn was tasked with creating a signature Sonic Identity for the overarching brand. Then, like its diverse content, each WOWOW channel’s sonic identity has a unique style - following the core Identity mnemonic, but with differing genres and instrumentation. We recorded a string quartet in London, as well as vocalists all over the globe, bringing global collaboration to this impressive visual and aural rebrand.

Related Projects

Sonic Branding

Kubota Engine Discovery

Music Composition & Sound Design