Syn collaborated with San Francisco based design consultancy, LoveFrom, on this latest campaign for Moncler, Italian luxury fashion brand based in Milan. LoveFrom is the brainchild of internationally acclaimed designer Sir Jonathan Ive, with clients including Ferrari and AirBnB.
For this stunning campaign, Syn provided sound design to bring the sound of the LoveFrom x Moncler collaboration to life, signalling the sounds of buttons, rain, thunder and a variety of environmental sounds. Syn Creative Director, Nick Wood and Music Director/Sound Designer, Alan Mawdsley, created these sounds over many hours of diligent field recordings and sound manipulation, capturing the textures of these beautifully crafted jackets.
The release of the LoveFrom x Moncler collaboration received a rapturous welcome, with extensive coverage from the likes of Wallpaper, Vogue and The Financial Times.
Thank you to the creative team at LoveFrom for this challenging and exciting collaboration!
