Hong Kong’s Rugby Sevens is an annual fixture in the global sports calendar, attracting thousands of Rugby fans from around the globe to the fragrant harbour. To celebrate this event, Syn collaborated with Australian agency 160/90 for a brand film for sponsors, HSBC. The campaign featured a rearrangement of the classic song, “We Built This City" by Starship, with vocals performed in Cantonese. With captivating scenes of local life in Hong Kong, as athletes run through the streets, the brand film captures the electric excitement of this much-loved sporting fixture.
The arrangement included sound design by Syn’s Executive Music Director, Alan Mawdsley, with the 80s style rearrangement composed by Syn USA’s, Jordan Teal. Cantonese vocalist, Ginger Kwan, brought a characterful inflection to this localised version, which has since become a much loved spot on social media. See you next year, Hong Kong!
