Syn is excited to have worked with TBWA\Media Arts Lab and Apple on various projects, with the latest involving the creation of original music for their 'Switchers' campaign.
The campaign was global in both creation - spanning multiple creative teams in different time-zones – and delivery, airing in Turkey, Saudi Arabia, India, UAE, Brazil, Chile, Colombia, Mexico and more.
Working with TBWA Media Arts Lab, we collaborated with local instrumentalists in various geographic locations to bring regional flavor to each spot, including Oud players from Saudi Arabia and composers from Mumbai.
The music harmoniously integrates with each spot, in which animated Memojis share their stories of 'switching' from Android to Apple devices.
