Creative Director
Music Producer
Tony Xu
Production Assistant


RIMOWA’s latest campaign, featuring C-pop singer and musician Jay Chou, shares a message of chance encounters and finding beauty along ones journey. Working with MOTHER Shanghai, in collaboration with Jay Chou, Syn worked with Minneapolis-based composer and producer, Jeff Victor to compose a three-handed piano piece in a boogie-woogie style.
The campaign features Jay Chou playing the top-line piano part live on a street piano in London’s Kings Cross Station; finding joy in an every-day encounter along his journey. Echoing this spirit of travelling, the Syn teams in London, Shanghai, Tokyo and L.A. collaborated on this project, encaps ulating Syn’s spirit of ‘What The World Sounds Like’ in celebration of this global campaign for RIMOWA.
Sometimes, the journey is the destination.

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